Today marks the first day that adamantine.me got 100 Google search results in a single day (save for the 450 anomaly). Meaning 100 people searched something and clicked on this site’s search result, also known as an organic search result. Why is this important? Organic search results are considered one of the strongest indicators of website health by many SEO professionals. When I first started this blog and read everything I could about starting a WordPress, getting organic search results was the one thing that was always emphasized.
I should at least briefly reflect on what I believe are the strongest driving factors for organic search results. Here are some things that greatly correlated with the traffic I was getting at any given point:
- Getting mentioned by authoritative domains – one of my posts was re-blogged by recantha.co.uk over the summer, a Raspberry Pi oriented site. This drove so much traffic to my site that it crashed (not good for SEO, how paradoxical!). In following weeks my blog’s organic search traffic doubled. The next month it was still doubling. That was the most noticeable shift in this website’s traffic by far.
- Posting longer posts regularly and frequently – Google rewards websites that stay current and are always adding new content. Time is important. How would you like to search for something and have the first result be a website that looks like it was made during the dot com bubble? My guess is you wouldn’t be thrilled because it’s more likely to have outdated information, which is typically a bad thing. There are circumstances where an old page serves just fine, but that is more of the exception.
- Having an engaged audience – If your content holds people’s attention for longer, it has more power. This leads to lower bounce rates and indicates that a page has important information (to the audience, at least). Sharing my posts to relevant online communities often led to more engaged traffic, which coincided with small boosts in search traffic as well.
- Having a critical mass of related content – You can’t just have one post about pets, another post about travel, and so on. . . Google is trying to figure out what your website is about, and having multiple posts about the same topic gives Google and other search engines more similar data to make that decision easier. There is also the added benefit of people starting with post A and ending up at post D after spending 10-20 minutes reading and navigating the site. They’re more likely to do this with related content readily available.
That’s my account of blogging over the last year, I hope it helps anyone who is just starting out. I might be guilty of not doing #2 and #4 very well; time is always the enemy.